Lenovo

We are looking for a Digital Marketing Manager. Here’s an opportunity to be a part of a brand-new business group, Solutions & Services Group (SSG) at Lenovo, which will be responsible for transforming Lenovo’s business and shaping the future of the company. We are looking for a highly motivated, results-driven, and data-driven global digital marketing manager with a proven track record of driving global digital marketing from strategy to activation, including web, search, social marketing, digital content planning, email marketing, and analytics. This role is designed to be a part of Lenovo’s evolution into a world-leading technology solutions & services company.

This role will be responsible to establish the end-to-end digital marketing capabilities and strategy that aligns with the needs and goals of the businesses. She/he will be at the forefront of new company-wide initiatives to transform Lenovo into a solutions and services leader in the digital space.

Responsibilities Overview:

• Lead Lenovo solutions and services’ website creation, marketing strategy, planning, activation, and execution globally.
• Drive SSG’s Website experience across our global website channels including Lenovo.com, Lenovo Tech Today, and more.
• Support the product development roadmap, with the creation of new pages and web content.
• Website optimization and search engine optimization for Lenovo’s solutions and services business overall
• Drive social media marketing strategy, content, and execution. Social media content creation for solutions and services, maintain content and creativity calendar.
• Drive social media strategy for events, campaigns, customer references, etc.
• Drive email marketing for the business including email campaigns, design (A/B testing), marketing automation (Marketo), Dynamic emails, etc.
• Work with web and Lenovo.com teams on SSG-related email campaigns and inform them about new products and events. Work closely with events and campaign team on email marketing activations
• Lead analytics, insights and research, including website analytics, social media insights, email analytics, etc.
• Establish best practices around the use of data and analytics to inform marketing effectiveness and reform our marketing strategy overall
• with cross-functional global teams to build a solutions-centric global campaign architecture for Lenovo Group overall and SSG in the digital space.
• Work closely with marketing and business leaders in SSG to translate business goals and objectives into meaningful digital campaigns and programs that deliver engagement, leads, funnel, and revenue.
• Project manage campaigns with the help of external agency partners and work across functions and business groups.
• Be accountable for setting and managing ambitious KPIs and sharing learnings across cross-functional partners including our Sales and Product teams

Basic qualifications

• Bachelor’s degree in marketing, digital, advertising, business, or relevant field.
• 5-7 years of experience in digital, social, web marketing

Preferred Qualifications

• Experience using marketing automation, digital tools, project management tools
• Data analytics and insights capabilities
• Great creativity, communication & presentation skills.
• Deep knowledge of web design principles
• Strong agency experience. Experience leading engagements with marketing agency partners.
• Proficient in photo and video editing software such as Adobe
• Experience working on content creation
• Strong communications skills, both written and verbal in the English language.
• Strong organization and proven project management skills with the ability to think strategically but work tactically in a dynamic environment and successfully operate on a wide range of topics and projects at one time.
• Strategic thinker and creative problem solver with data-driven analytical aptitude.
• Highly organized, strong attention to detail, and outstanding time management skills.
• Proficient with MS Word, Excel, PowerPoint, Digital Marketing Tools, & More.