Lenovo

WW Alliance Partner Marketing Manager for Intel

The role requires ongoing collaboration with various WW ISG Marketing and BU/Segment teams, plus the Alliance partner, to define strategic GTM objectives, plans, and FY KPIs. 

This role draws heavily on your past experience effectively engaging with higher level executives, managing past Alliance/ “MDF” relationships, managing GTM plans, KPIs and leading cross-functional efforts to drive awareness and demand plays in B2B multi-channel campaigns.  This role has the unique privilege of collaborating with Lenovo and senior-level executives within Lenovo ISG and with the Alliance partner. 

Key Requirements to be successful in the Role:

• Lead the global marketing relationship with the WW Alliance
• Excel in communicating and presenting to senior-level executives (in English), as well as creating Powerpoint presentations
• Build an annual joint WW ISG + Alliance GTM marketing plan with specific KPIs based on Alliance’s annual MDF funding to ISG
• Collaborate with key stakeholders (internal & Alliance) to define the GTM Plan which may include elements of Awareness, Demand Den, Lenovo.com marketing, Customer References, Comms/PR/Social, Events, Sales Learning, etc.
• Serve as the marketing interface for incremental Intel MDF investments for Marketing and Sales Learning
• Monitor and present Alliance’s quarterly Marketing Performance Dashboard KPIs, which also requires a proactive understanding of ISG’s state of business with the Alliance
• Proactively drive routine Alliance engagement interlock calls with key WW ISG & WW Alliance stakeholders
• Own multiple cross-functional GTM projects and associated project plans
• Proactively engage with ISG Geography marketing teams through a WW governance council process as it relates to the WW Alliance GTM plan
• Proactively engage with various ISG and Alliance Geography marketing teams in routine marketing interlock calls throughout the year
• Subject matter expert in Alliance’s MDF requirements, Proof of Execution and branding requirements    
• Manage the Alliance’s WW MDF budget planning process and routine Alliance interlocks.  Also includes submitting MDF expense line items for pre-approval prior to any content creation.
• Understanding ISG procurement processes and the Alliance’s MDF POE and branding requirements
• Proactively and professionally manage Alliance marketing-related escalations
• Lead engagement with external agencies, when necessary
• Lead effective meetings/meeting management

Additional  

• Alliance KPI Marketing Performance Dashboard:   Manage quarterly insights, trends and deliver quarterly presentation to Alliance executives and internal ISG stakeholders.
  • Write the quarterly executive summary of status/trends of marketing KPIs and key Geo Marketing GTM activity each quarter
  • Monitor and share quarterly trends of Qtr-to Qtr and YTD Marketing KPIs (MQL, Marketing Pipeline, Win Revenue)
• WW Awareness and Demand Gen campaigns: Based on annual Alliance WW GTM Marketing Plan, collaborate with WW ISG Solutions Marketing team & other WW Marketing stakeholders to develop joint Awareness and Demand Gen campaigns using Alliance MDF funding.
  • Lead overall project management with Alliance and ISG Solutions Marketing & other WW Marketing stakeholders to define campaign objectives, messaging, content strategy, content development, event plans, social media plans, web marketing plans.  Lend hands-on assistance, wherever needed.
• Marketing Communications: Produce routine Alliance-related communications targeted to Geo Marketing teams (i.e. WW Governance Council calls, bi-weekly newsletter for WW campaigns, Highspot, WW Mktg. Guidance, etc.) Leverage existing internal communications vehicles managed by other WW marketing teams.
• Lifecyle Management of Joint Lenovo ISG + Intel Marketing Content:  Routinely monitor and manage marketing content in AEM, Highspot, WW ISG Marketing Guidance (qtrly deck), collaborative Teams sites with Alliance, etc.
• Alliance page on Lenovo.com:  Ownership of overall WW Alliance page content and work closely with WW ISG Web Marketing team to maintain current content.
• Social Media:  Work with WWISG social media team to provide ongoing campaign content/paid media banners to amplify organic awareness of Alliance partnership.

Required qualifications:

• Please provide a cover letter in your application. An example of a short (1-3 slides) PowerPoint presentation you authored/created will be requested later in the process
• 5-8 years of B2B marketing experience
• Bachelor’s degree, preferably in marketing/communications.

Preferred qualifications:

• High proficiency in creating and delivering presentations in PowerPoint
• Excellent communications - written, verbal and PowerPoint presentations (in English)
• Relationship management (i.e. agency partners, alliance partners, or internal stakeholders)
• Proven project management
• Proven KPI management (for self or with partners)
• Budget management (strategy and execution)
• Proven experience across a broad range of marketing activities, disciplines, and tactics (i.e. demand gen program experience preferred in content creation aligned to a target audience buyer’s journey)
• Self-motivated, work independently and can proactively resolve issues and make process improvements
• Ability to work with cross-functional and cross-cultural teams across multiple time zones
• Detail-oriented, and able to manage multiple projects at the same time
• Team player mentality and positive, "can do" attitude
• Ability to work in a fast-paced environment