Lenovo

We are seeking a highly strategic, entrepreneurial, and collaborative individual who can lead, develop and execute the expansion and growth of Lenovo’s brand in North America (US & Canada). This leading role is focused on building the Consumer brand awareness and engagement for premium products and solutions including PC’s, Desktops and Visuals. You will work across our portfolio of premium products and solutions. You will be responsible for developing end-to-end integrated marketing campaigns & partnership in alignment with business and marketing goals and measurement. This is a cross-functional and collaborative position, working closely with the global business units, product marketing, e-commerce and sales teams and peer organizations within worldwide marketing.  

Lenovo is a leader in genuine innovation, dreaming up – and building up technology that inspires progress around the world. We’re looking for someone who can embody the Lenovo Culture and is not afraid to think deeply and boldly, take ownership and lead with integrity. 

Responsibilities: 

·        Develop and own the North America Premium Marketing integrated plans to achieve business goals with WW Marketing and NA category teams – including partnerships and activations 

·        Orchestrate & disseminate plans across cross-functional teams and platforms and lead them on oversee planning & performance and own day-to-day execution  

·        Gain alignment of GTM plan from key stakeholders both internally & externally. Act as an advocate for North America’s needs and priorities among global marketing teams to ensure campaigns resonate organically with target audiences in US & CAN.  

·        Establish and grow strategic partnerships in North America to drive awareness, engagement and loyalty.  

·        Establish benchmarks and KPIs to track, optimize campaign and brand effectiveness 

·        Collaborate with Alliance Partners and Marketing Operations team to ensure campaigns are compliant and work with evolving budgets & SOWs 

·        Other responsibilities include – should be a strategic business partner and own overall North America business segment, assisting and consulting on adhoc projects as the brand expert. Competitive reviews, market analysis, research, budget management & presentations as required  

Position Requirements: 

·        A min of 5+ years of marketing experience. At least 3 years of consumer brand experience and experience in technology, hardware devices is preferred.  

·        Experience launching and running brand end to end marketing campaigns for consumer brands is required.

·        Strong understanding of current marketing strategies, digital platforms, and trends. Experience building integrated go-to-marketing strategies, marketing campaigns, and managing strategic brand partnerships  

·        Strong analytical and quantitative capability to determine program effectiveness, ROI, etc. 

·        Strong project management skills - ability to handle and prioritize multiple projects simultaneously from end to end 

·    Experience with managing advertising, creative, social and media agencies.  

·    Strong leadership, teamwork, and interpersonal skills and the ability to deal with both internal and external customers