Lenovo

We are looking for an Industry Marketing Manager for the education vertical, to join the Industry Solutions unit within Lenovo's Solutions and Services Group (SSG).

Main responsibilities:

• Create and lead the overall marketing strategy plan for the  Education Vertical
• Define the value proposition for Lenovo’s  existing and new solution portfolio
• Continuously position the solution portfolio in alignment with market demands and relevant business needs
• Partner closely with the solutions offering management team to implement the go-to-market strategy across direct and indirect sales channels around the world
• Collaborate and guide our global sales and marketing teams with effective customer facing marketing and sales enablement aimed to position Lenovo as a strategic for retail customer’s digital transformation
• Lead industry awareness plans to raise visibility and relevance of Lenovo in the retail & manufacture vertical, participating in relevant industry events, engaging with key industry analysts and press, leading web and social activity, and developing customer references.
• Represents the voice of the customer before, during and after launch of retail solutions to drive solution adoption and advocacy

Basic Requirements:

• 5+ years of experience with content creation and go-to-market strategy and planning
• Industry knowledge of the  Education Vertical and marketing strategies, particularly on the solution and services side.
• Strong storytelling, writing and presentation skills engaging with multiple internal, external audiences and influencers
• Digital marketing vehicles and innovation

Preferred Experience:

•  Demonstrated track record of successful go-to-market strategy development
•  Enterprise software and solutions knowledge and experience
• B2B marketing experience with a demonstrated track record of success.
• Channel, distribution and technology  experience                                            
• Solution sales training methodologies 
• Knowledge of Marketing measurement and testing disciplines
• Understanding of marketing and CRM technology; to and through so that the channel can be enabled and empowered
• Understanding of Marketing and customer databases
• Experience wirh teporting and analysis tools
• Website/eCommerce strategy and execution
• Sales management - setting budgets, revenue goals and quotas
• Pricing strategy, promotional development and execution