Why Work at Lenovo
Description and Requirements
Key Responsibilities
End to End Marketing Campaign Planning for India smartphone products
Media planning, execution and optimization for all product line on all relevant channels - Online, Offline, B2B
Develop and execute media/PR plans
Maintaining our social media presence across all digital channels, measure and report performance of all digital marketing campaigns, and assess against goals
CRM and own media management (website, social platforms etc.)
Develop and monitor campaign budgets
Management and coordination with all relevant internal (Finance, SCM, eCom, Product - India and global) and external stakeholders (Media agency, creative agency, PR agency, ecommerce partner)
Drive and deliver on brand and marketing funnel metrics that enable and results in final sales metrics
Drive, Track, Monitor and report consumer insights through consumer research, consumer reviews/comments (Social and eCommerce) and Sentiment (Social)
Collaborate with agencies and other vendor partners to ensure brand deliverables
Specification & Requirement
MBA from a Premier Business School
Work Experience 5- 9 years post MBA.
Consumer/Commercial Technology organization experience, desirable